Who is @artmommy?
Who is ARTMOMMY? My name is Samira.
But why ARTMOMMY?
This isn't a career change. It's a jailbreak.
Do not be fooled by my tough exterior, this helped me survive in prison.
Yes- I served time as a correctional officer, a silent guardian in a world defined by confinement and discipline. The uniform I wore mirrored the conformity that surrounded me, and the walls echoed the sighs of unfulfilled dreams. Each day felt like time served off my sentence until I realized that settling for the mundane was a compromise too great for the spirit within me.
I thought to myself, “This place needs some colour.”
I was on the run. I formed a new alias and identity- ARTMOMMY. The world I once saw as a sea of slate grey started to bleed orange, blue and red. Food was colourful, my personality was colourful. I vowed to live life on the run from mediocrity. Somewhere between the vibrant Hawaiian turquoise ocean and the New York skyline, I discovered my true calling – art direction.
Everything I do, I do with colour. I exist between the abnormal and the unstable, the bold colours and awkward moments, emotional and the passion. ARTMOMMY became someone I loved- someone I always was. I am not merely an artist; I am a mother and creator of art.
WORK EXPERIENCE
Art Director & Videographer | Hockey Canada | Ottawa
Art Director | Skyfall Blue | Ottawa
Art Director | The Local Collective | Toronto
Art Director | Slipp Health | Nashville
Art Director & Videographer | Cinosound | Ottawa
Art Director & Videographer | Sensa.Stone | Ottawa
Correctional Officer | Correctional Service Canada- Collins Bay Penitentiary |
EDUCATION
Miami Ad School | Masters in Art Direction
Algonquin College | Diploma in Community & Justice Services
Bealart | Certificate of Visual Arts
AWARDS
Miami Ad School | 2022 SCHOLARSHIP