Who is @artmommy?

Who is ARTMOMMY? My name is Samira. 

But why ARTMOMMY? 

This isn't a career change. It's a jailbreak. 

Do not be fooled by my tough exterior, this helped me survive in prison. 

Yes- I served time as a correctional officer, a silent guardian in a world defined by confinement and discipline. The uniform I wore mirrored the conformity that surrounded me, and the walls echoed the sighs of unfulfilled dreams. Each day felt like time served off my sentence until I realized that settling for the mundane was a compromise too great for the spirit within me. 

I thought to myself, “This place needs some colour.” 

I was on the run. I formed a new alias and identity- ARTMOMMY. The world I once saw as a sea of slate grey started to bleed orange, blue and red. Food was colourful, my personality was colourful.  I vowed to live life on the run from mediocrity. Somewhere between the vibrant Hawaiian turquoise ocean and the New York skyline, I discovered my true calling – art direction. 

Everything I do, I do with colour. I exist between the abnormal and the unstable, the bold colours and awkward moments, emotional and the passion. ARTMOMMY became someone I loved- someone I always was. I am not merely an artist; I am a mother and creator of art. 


WORK EXPERIENCE


Art Director & Videographer | Hockey Canada | Ottawa

Art Director | Skyfall Blue | Ottawa

Art Director | The Local Collective | Toronto

Art Director | Slipp Health | Nashville

Art Director & Videographer | Cinosound | Ottawa

Art Director & Videographer | Sensa.Stone | Ottawa

Correctional Officer | Correctional Service Canada- Collins Bay Penitentiary |

EDUCATION


Miami Ad School | Masters in Art Direction

Algonquin College | Diploma in Community & Justice Services

Bealart | Certificate of Visual Arts


AWARDS

Miami Ad School | 2022 SCHOLARSHIP